The Power of Pictures: Increasing Engagement With Images

Including images and graphics with your blog posts and social media is essential to get the most out of your engagement potential with possible clients.

In fact, articles that include an image have 94 percent more total views than text-only articles, and social media engagement follows a similar pattern.

So if your goal is to improve the traffic to your law or accounting firm’s website, which is why you would blog and use social media in the first place, you need to include images to go along with your posts.

However, you may have concerns over where to find appropriate images and how you can edit them to serve your purpose. Fortunately, there are plenty of tools online that can help you produce high-quality images for your digital marketing at little or no cost.

Finding high-quality photos

Stock photos are going to be the bread and butter for law and accounting firms looking to spruce up their web content. Although stock photos may not be flashy, they provide a simple and cheap option to find appropriate images for articles on any sort of topic.

There are numerous websites that offer millions of quality images ranging from free to incredibly overpriced, though something to keep in mind regarding free images is that they sometimes require attribution to the photographer.

Some options for free image sites that do not require attribution include Pixabay.com, Pexels.com, and Markerbook.net.

While free stock photo websites may suit your purpose, they typically have much more limited options than subscription or credit-based stock photo galleries. However, you need to be careful, as many of these pay-based websites will overcharge for the same or similar images that are hosted on cheaper sources.

If you want better selection and higher quality photos to choose from, some good options for pay sites include iStock.com, Photodune.com, and Adobe Stock.

Image editing made simple

Once you download an image that fits your article you will likely need to resize it to fit on your website. There are many user-friendly web-based photo manipulation tools available to help you modify images to fit your needs and space requirements.

A good example of an easy and free image editor is Fotor.com. With a simple interface that allows you to upload photos, crop, adjust size, add filters and more, Fotor can more than likely provide all the editing needs for a small law or accounting firm.

As a bonus, Fotor has several social media templates that help you easily create cover photos and images for posts to create a more dynamic profile and status updates.

Even if you lack experience with more technical image editing software like Photoshop, many web-based programs provide everything you need to modify images for your blog and social accounts.

For more options, check out this list of other easy-to-use photo editing programs.

With our visually-inclined culture, images are a must to help draw attention and improve engagement; however, you don’t need a graphic design degree to create interesting photos for your website, blog, or social media posts.

With so many free and low-cost options for downloading and editing images, it only takes a few minutes to find a picture to help spruce up your articles and social updates.

If you want to maximize the reach and traffic generation of your content, it is well worth the effort to find a simple stock photo, resize it, and plug the image into your article. Even the simplest of pictures can go a long toward improving the performance of your posts – and your business.

The Benefits Of Blogging For Small Law & Accounting Firms

Content is king in terms of digital marketing, and the easiest way for your law or accounting firm to produce quality content is by maintaining an active blog on your website.

Blogging has become the cornerstone of content marketing, as companies big and small look to increase website traffic and compete for the top search result rankings.
The long-term benefit of ranking higher in search engines will pay dividends long after the initial post is published on your site.
By producing regular articles that offer tips and news on a variety of topics related to your practice, even smaller law and accounting firms are able to establish a reputation as a reliable source of industry information.

Adding a simple blogroll or news section to your firm’s homepage and publishing regular content helps boost traffic to your page by creating more opportunities to show up in search engines, demonstrates expertise in your field, creates content to share on social media, and helps influence potential leads to retain.

Blogging may seem easy enough on the surface; you simply type an article and post it to your website, right? However, there are several ways you can improve your blog quality and make the process more efficient.

Create an editorial calendar

One of the biggest hurdles to successful blogging is finding the time to sit down and write. By setting a schedule of topics you want to cover and projected publishing dates, you are much more likely to stick with your goal of regular blog updates. Free tools like Trello make it easy to brainstorm ideas and assign due dates to yourself or various team members.

Vary your content

Try to keep your content as fresh and unique as possible. Cover everything from common mistakes clients make, reminders of upcoming deadlines, changes to industry regulations and how that impacts consumers, current events, and more. You want to create new and interesting pieces so it doesn’t just seem like the same old topics and formats with every post.

Include images

Similar to social media, you should include images with your blog posts to improve user engagement and make your articles more aesthetically pleasing. There are several websites that provide free stock photos, such as Pixabay, though fee-based services like Adobe Stock offer a cheap option for high-quality photos.

Publish regular updates

In an ideal world, you would post a new blog update several times a week. However, time constraints may allow you to only publish something as frequently as you can fit into your schedule. Although you may only see a short blip of new traffic shortly after each article is posted, quality content will start ranking in search engines months or years down the line and continue bringing in new potential customers to your site.

Share on social media

Blog posts and social media go hand-in-hand; not only is social media a great way to share unique content to help improve your following, but it also quickly gets your new articles in front of more eyes. You can share new posts several times throughout the week, and don’t be afraid to share older content so long as it is relevant.

The benefits of blogging for small law and accounting firms are countless, ranging from brand building and improved reputation to increasing traffic and generating more clients.

If you are not already doing so, it would be extremely beneficial to begin dedicating an hour or two each week to producing quality content for your website.

Not only does blogging pay off in the short term by giving you a bump in traffic through shares on social media, but the long-term benefit of ranking higher in search engines will pay dividends long after the initial post is published on your site.

Content Marketing For Small Practices

At this point in time, having a website is a must for any business, particularly those that offer services like law and accounting firms.
Content marketing has become a foundation for success in the age of digital marketing.
However, simply creating a website for your practice does not guarantee you will effectively generate new leads or convert those leads into new clients.

To improve web presence and firm reputation, many legal and financial practices have begun incorporating content marketing into their digital marketing strategies — and it’s paying off.

With benefits that include increased website visibility, engaged consumers, and improved lead generation and conversion, content marketing is creating an effective new method for retaining clients in the legal and accounting fields.

‘Content is king’

While not necessarily a new concept, the idea that “content is king” has become a popular refrain in the world of digital marketing over the past several years.

The basic principle of content marketing is simple: creating unique and valuable content that is useful, entertaining, or interesting will encourage web users to stay on your site, share the information with their friends, increase your website’s search visibility, enhance brand recognition, and ultimately lead to new clients.

While the easiest and most basic form of content marketing would be writing articles covering various topics in your industry, it does not have to stop there — videos, images, infographics, podcasts, webinars, e-newsletters, etc., can all be incorporated to provide users with practical information.

And since it is essentially a given that your law or accounting firm has a website, you already have the perfect place to host your content — right on your homepage.

Incorporating a simple blogroll or news section takes little time and exponentially increases the value of your website to potential clients researching topics in your field.

It also gives you the ability to demonstrate that your practice has the knowledge and experience to represent a client’s needs.

Instead of having potential clients’ base their decision off a simple description of the services offered by your firm, content marketing allows those interested leads to see for themselves that you are the subject matter expert on the relevant content you post.

Taking advantage of content marketing

All you need to start producing valuable content for your website are three things: Expertise and insightful analysis, a publishing medium, and the motivation to create it. Even the smallest of law and accounting firms should have these basic tools on hand.

While it is easy to claim “I’m too busy,” the benefits of spending as little as an hour or two a week breaking down complex legal and financial concepts into readily-understood articles or videos far outweigh the time it takes to produce them.

In fact, law firms have been some of the quickest to adopt content marketing strategies as a means of reaching new clients because as soon as someone has legal problems, the first place they are going to turn for answers is search engines.

If you are able to produce useful and engaging content that provides answers to these common questions, you have a much better chance of being remembered should they need the services of legal or financial professional.

Additionally, you are able to utilize the blog on your website as a primary source for your social media strategy to share with your fans and followers.

Content marketing has become a foundation for success in the age of digital marketing, and law or accounting firms are some of the best-equipped practices to utilize this technique to enhance their reputation and discover new leads.

If your website is simply a landing page with a section explaining the services you offer, an “About Us” page, and contact information, you are not fully capitalizing on your digital marketing potential.