The Rise of Social Media Marketing

While in its infancy social media was merely a tool for connecting family, friends, and old acquaintances, the role and significance it plays in our daily lives has evolved considerably over the past decade.

The exponential growth and continuing updates to social platforms has created a marketing goldmine, with opportunities to reach and interact with consumers in a way that was never before possible.

Now, with more than 2 billion active social users around the world, it has become essential for every small business — including law and accounting firms — to create a social media plan as a part of their larger marketing strategy to ensure they remain up to speed and connected with your customers and consumer trends.

Changing the marketing game

Although print, television, and radio advertising are still relevant, they can no longer comprise your entire marketing strategy; consumers now desire a more personal connection, and traditional advertising comes across as passive in the digital era.

Social media has evolved to fulfill that need by allowing users to connect and interact with businesses like never before. Now, a company’s presence — or lack thereof — on social media can have a major influence on their overall marketing success.

The rise of social media has also made it possible for practices with fewer resources to establish themselves as leaders of their respective industry through skilled utilization of social channels.

By creating an effective social strategy, you can reach your target audience and distinguish yourself from your competition, connecting you with new leads, and improving client conversion rates.

However, the requirement to create a presence on social media can be a double-edged sword if you lack a formal strategy or are not actively adapting it to keep up with the constantly changing standards and practices.

Keeping up with the times

While this change may seem drastically different from the common marketing practices of just a decade or two ago, it actually serves to level the playing field by allowing smaller firms to gain recognition and improve their online reputation.

This is particularly true for legal and accounting firms, which were found to be behind the curve when it comes to making effective use of social media.

Since a large portion of the industry is still catching up, there are ample opportunities to forge your place as a major influencer in the social realm — it will not be as difficult to establish your niche as in other industries that are already inundated with key players.

With the exponential growth of the social media in every age demographic over the past 10 years, social media is here to stay, and it’s crucial for small law and accounting practices to jump on board.

There is no better time than the present to begin reaping the rewards of increased site traffic, new lead generation, higher conversion rates, improved brand awareness, additional networking opportunities, recognition in your industry and more.