The Power of Pictures: Increasing Engagement With Images
Including images and graphics with your blog posts and social media is essential to get the most out of your engagement potential with possible clients.
In fact, articles that include an image have 94 percent more total views than text-only articles, and social media engagement follows a similar pattern.
So if your goal is to improve the traffic to your law or accounting firm’s website, which is why you would blog and use social media in the first place, you need to include images to go along with your posts.
However, you may have concerns over where to find appropriate images and how you can edit them to serve your purpose. Fortunately, there are plenty of tools online that can help you produce high-quality images for your digital marketing at little or no cost.
Finding high-quality photos
Stock photos are going to be the bread and butter for law and accounting firms looking to spruce up their web content. Although stock photos may not be flashy, they provide a simple and cheap option to find appropriate images for articles on any sort of topic.
There are numerous websites that offer millions of quality images ranging from free to incredibly overpriced, though something to keep in mind regarding free images is that they sometimes require attribution to the photographer.
While free stock photo websites may suit your purpose, they typically have much more limited options than subscription or credit-based stock photo galleries. However, you need to be careful, as many of these pay-based websites will overcharge for the same or similar images that are hosted on cheaper sources.
Image editing made simple
Once you download an image that fits your article you will likely need to resize it to fit on your website. There are many user-friendly web-based photo manipulation tools available to help you modify images to fit your needs and space requirements.
A good example of an easy and free image editor is Fotor.com. With a simple interface that allows you to upload photos, crop, adjust size, add filters and more, Fotor can more than likely provide all the editing needs for a small law or accounting firm.
As a bonus, Fotor has several social media templates that help you easily create cover photos and images for posts to create a more dynamic profile and status updates.
Even if you lack experience with more technical image editing software like Photoshop, many web-based programs provide everything you need to modify images for your blog and social accounts.
For more options, check out this list of other easy-to-use photo editing programs.
With our visually-inclined culture, images are a must to help draw attention and improve engagement; however, you don’t need a graphic design degree to create interesting photos for your website, blog, or social media posts.
With so many free and low-cost options for downloading and editing images, it only takes a few minutes to find a picture to help spruce up your articles and social updates.
If you want to maximize the reach and traffic generation of your content, it is well worth the effort to find a simple stock photo, resize it, and plug the image into your article. Even the simplest of pictures can go a long toward improving the performance of your posts – and your business.